Search Engine Ranking – Which Search Engines are Important?

There are hundreds of search engines on the web. Knowing search engine ranking is important for your site. If you ever bought a domain name, I’m sure you have received emails from someone that charges you $49.95 for submitting your domain name to all search engines.

Should you pay them to register your site with all search engines? Is it even necessary to register with all search engines? The answer is NO.

Here’s why.

Fortunately, the vast majority of search results are provided by just two companies, namely Google and Microsoft. The two search engines that really matter are Google and Bing.

Yahoo! search results are provided by Bing. AOL search is also powered by Bing as of January 2016. At the bottom of every Yahoo and AOL search results, you can see the phrase “Powered by Bing”.

Search Engine Ranking

The following picture shows the United States desktop search engine rankings in February 2016, according to comScore:

search engine ranking

The top 5 search engines are:

  • Google
  • Bing
  • Yahoo
  • Ask
  • AOL

Google and Bing use their own systems to display search results. Yahoo! and AOL get results from Bing. Google also feeds search results to many other search sites.

What does this mean from SEO perspective?

Well, it means three things:

Webmasters, bloggers, or SEO professionals should focus on Google and Bing. Since they are providing results to other search sites, the two search engines actually hold 98.5% of US desktop search market share. So Ignore those emails that charges you $49.95 for submitting your site to all search engines !

When you optimize your site for Google and Bing, your site is automatically optimized for other search sites. For example, if your site ranking is elevated by Bing, then you will get a higher ranking with Yahoo! and AOL. So be sure to make good use of Google Search Console and Bing Webmaster Tools.

Bing should be considered critical to your online business. Since Yahoo! and AOL Search is powered by Bing, if you do the math, you can see that Bing’s market share in February 2016 is actually 34.5%. That’s more than half of Google’s market share (64%).

One Small change to your website can make a huge difference in search results ranking.

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